google web designer change background color

#GOOGLE WEB DESIGNER CHANGE BACKGROUND COLOR HOW TO#
#GOOGLE WEB DESIGNER CHANGE BACKGROUND COLOR DOWNLOAD#

Purple: luxury, mystery, sophistication, loyalty, creativity.

Orange: fun, freedom, warmth, comfort, playfulness.

Yellow: happiness, optimism, creativity, friendliness.

Green: health, nature, abundance, prosperity.

Blue: calm, trust, competence, peace, logic, reliability.

Red: passion, power, love, danger, excitement.

How should the target audience feel when they encounter the brand's website? What actions should they take? With the right context, color could make the difference between an engaged potential customer and a disinterested passerby. The below color associations can be used as a reference guide as you consider which colors would best represent a particular brand. With that caveat in mind, let's review some of the most common associations between color and emotion. If you want to use color in website design to convey a certain emotion, it needs to integrate seamlessly with other the elements on the page, such as typography, imagery, and copy. In another, it could incite passion and excitement. In a certain context, red might cause us to feel fear and anxiety. If this is sounding a bit vague, it's because we're missing a crucial piece of the puzzle: context. On the flip side, colors can also cause a gut reaction that would lead someone to avoid associating with them. People are drawn to certain colors in part because of how they make them feel. This makes it a powerful tool for design and marketing. Although it's a bit subjective, color psychology can help us subconsciously influence people who visit our website in meaningful ways. Use color psychology to communicate brand messaging and valuesĬolor psychology refers to the influence of color on our feelings, emotions, and behaviors.

#GOOGLE WEB DESIGNER CHANGE BACKGROUND COLOR HOW TO#

We've all seen a color wheel before in some variation or another, but for the purposes of this post, we'll use it to examine primary, secondary, and tertiary colors.Ĭheck out this post to learn more about color theory and how to apply it in website design. The color wheelĪ great tool for understanding the basics of color theory is the color wheel. Understanding these principles is an important first step in creating effective color palettes for brands and websites. Understand color theoryĬolor theory is a set of fundamental principles that govern how to create harmonious color combinations.

#GOOGLE WEB DESIGNER CHANGE BACKGROUND COLOR DOWNLOAD#

🤑 FREE Color Psychology eBook 👉 Download Now! 🤑 2. In this case, the recognition associated with the brand color is powerful enough to overshadow any negative connotations associated with the color red in Western society.

The Coca-Cola Company is known universally for its signature red brand color. Since cultural color meanings are so ingrained in our psyche, we may not consciously realize that we're averse to certain colors. If a brand has a global target market, consider avoiding colors like red that have deep cultural significance.

So how do you know which colors to include or avoid based on a client's target market? A simple Google search should do the trick. Depending on where a brand's target market is based, the colors used on its website could send a very different message. In some Eastern cultures, the analogous color is white.Īs the above examples illustrate, context is critical in color section. As another example, black is the color of death and mourning in Western cultures. However in some Eastern cultures, like China and India, red represents luck. For instance, in Western cultures, red is an attention-grabbing color that signifies danger and urgency (think stop signs). Although different colors have different meanings on an individual level, certain colors also have deep-rooted cultural significance.

Google web designer change background color